Woo Yong with Friends is a personal project that I am working on to practice creating a brand identity, packaging and advertisements. The programs that I used were Adobe Illustrator, Dimension, and Photoshop. I wanted to create a company that specializes in alcoholic beverages with different products. The company being Lee Friends, it is inspired by my family member’s names, personality, and preference in alcoholic beverages. 

The current project is inspired by my grandfather, Woo Yong. He is a proud Korean who loves drinking and making new friends. Despite his age, his personality is youthful according to his friends. Therefore, I decided to advertise to the younger audience and choose the product to be flower wine as it is a traditional Korean wine.

Since this brand is catered towards the younger adults, the wine comes in a can as they are generally cheaper and easier to share in a party environment. The colors are bright pastels to illustrate the light and refreshing taste of the wine.